5+ years of brand strategy experience.
100+ brands in a wide variety of industries (supplements, appliances, fashion, outdoor recreation, etc.)
50+ Brand Style Guides created.
10,000+ hours of brand and market research.

5+ years of Concept Creation & Wireframing experience.
50+ Figma wireframes created.
5+ creative templates created & implemented.
20+ brand catalogs optimized on Amazon.

5+ years of Creative Direction experience.
250+ creative briefs created.
200+ concept meetings led.
Countless creative deliverables reviewed.

7 years of Strategic Communication & Collaboration experience.
75+ creative deliverables presented to many different brand partners/clients.
Creation and implementation of “Creative Strategy” team at 2 agencies (Buy Box Experts & currently Spreetail).
2 years of Team Lead experience at Buy Box Experts.

7 years of Creative Copywriting experience.
3000+ high-conversion product listings written and published on Amazon.
Collaboration on many different copywriting templates.
Countless copy deliverables reviewed — product listing copy, infographic copy, video copy, website copy, etc.