Projects
Working with Moniker Branding, I helped Lisa and Bobby Maximus identify and define their brand foundation, brand identity, and core messaging.
Defining their brand foundation, identity, and core messages was vital to creating their website and it continues to support them in social media, advertisements, and other marketing efforts.
As ZUMBA’s Creative Strategist at Buy Box Experts, I led the creative team in an Amazon storefront redesign.
Our goals:
Brand Consistency — Align the brand’s identity on Amazon with their identity across other platforms.
Cross-Catalog Sales — Create a full-catalog shopping experience for consumers.
Increase Conversion Rates — Convert store traffic into sales by connecting to consumers’ emotions and values.
As TRX Training’s Creative Strategist at Buy Box Experts, I led the creative team in an Amazon Premium A+ redesign.
Going through TRX’s catalog, we created Premium A+ content for their main product categories (Suspension Trainers, Dynamic Resistance Tools, Functional Training Tools)
Our Goals:
Brand Consistency: To capitalize on TRX Training’s brand power and reputation, we created brand-aligned content that matches the brand’s identity on other platforms (website, social media, etc.)
Increase Conversion Rates: Convert product listing traffic to sales by showing more product information and connecting to consumer emotions/values.
Product Education/Differentiation: Build an intuitive shopping experience for consumers by showcasing TRX’s different product offerings and adding useful exercise/product information.
Let’s collaborate.